The key to success for your dance school is to create more value for your students. This starts by providing great lessons, but also by connecting with your audience. There are so many different opinions on how to market yourself as a teacher and your studio, and it can be pretty overwhelming. If this is you, read on for 10 content ideas to boost your dance school sign-ups. Whether you're just getting started or have been teaching for years, you can use these starting today!
Free dance class
Offer a free dance class at your studio and invite people who might not normally go to a dance class. You'll get some new faces in the door and maybe even make some new converts! Free dance classes are a great way to get your name out there and build your reputation as a skilled teacher.
They is an opportunity for you to find out what your students' interests are, which will help you give them more relevant lessons in the future. Here's how:
Schedule the class at a time that will work for most of your students' schedules. If possible, post the times on social media before the start date so it's easy for them to find it and sign up!
When you post about your free class, include information about what kind of music you'll be playing (if any) or maybe even some pictures from previous classes so that people can get an idea of what they'll be learning.
Make sure that anyone who signs up knows how much space there is available in each class—if there are too many people interested than there is room for, have them sign up for a waitlist so they can be alerted when a spot opens up!
Tell your story
What makes your studio different from all the other studios out there? Why should people choose YOU? Telling your story is one of the easiest ways to connect with potential clients and show them why they should choose YOU over anyone else. Your story doesn't have to be fancy or elaborate, but it does need to be authentic and real. Don't be afraid of sharing the hard parts of your journey because those are usually the most valuable parts! The best part about this is that it allows you to connect with people on a deeper level.
Interview an instructor or dancer
Interviewing someone makes for great content because it gives them a chance to tell their story—and it gives you an opportunity to learn from someone else's experiences in the industry. The interviewee might also have some tips for getting new students through their doors too!
There are endless possibilities for questions you can ask in an interview. You could ask each person if they have a mentor, how they got into dancing, where their favorite place to practice is located, and so on. It will give your content some variety and make it stand out from other similar articles on the web!
Behind-the-scenes of your studio
We all know how much students love to know the behind-the-scenes of what goes on in a dance studio. It's just like getting to see behind the curtain at a magic show. You can use this content type to give your students a look at what happens before and after class, including: what you do with all those old jazz shoes (we're not sure either), how you choose which music to play during class, how you ensure that everyone has enough space in the studio during classes etc.
You can start from your studio's reception area and the way you greet your students, show how you organize the space, interview with one of your students or teachers who has been in your studio for a while—ask them questions about their experience there and why they like it so much – maybe have them share some tips for newbies too!
New class announcements
It's hard to keep up with the number of new classes you need to add. But it's also important—students who are excited about the new classes they'll be taking this season are more likely to sign up for them right away. Write a blog post that announces the new classes you're offering. Use this as your chance to explain why you created that class and what it's like to take it.
Create a Facebook ad that promotes your class, using an image and some copy that will entice people to sign up. Create a sample lesson plan for one of your classes so students can see what they can expect when they take it. This is a great way to build a consistent following, and it lets you connect with your audience in a more personal way.
Summer camps are a great way to get students excited about dancing before the school year starts. Whether your dance school is teaching summer campers or hosting one of your own, it’s always a good idea to follow. Summer campers will be coming in with varying levels of experience, so make sure you offer classes that cater to their needs. If the camp is for experienced dancers, consider offering an advanced class where they can work on advanced technique and choreography.
If the camp is for beginners, offer classes that focus on learning the basics of dance and technique. These camps can be especially stressful for kids because they're away from home for several weeks at a time. Make sure you create an environment where students feel safe and comfortable—this will help them enjoy themselves and get more out of the experience!
The key to success is getting your content in front of the right people at the right time. You need to specialize in curating content for dancers like—the kind that will win you more students and keep them coming back again and again. What you post must be a one-stop shop for all things dance. From writing tips and research to teaching with confidence, tips for new dancers, dance outfits, dance hairstyle etc, your curated content should be something your students seek when they need help. You'll attract more students to your studio by posting content that's specific to them
A strong social media presence
Your dance studio is a hub of activity, and in order to really bring it to life you need to engage with your students and their parents on social media. As a dance teacher, you need to be active on social media. Social media is now the most popular way to connect and engage with your peers and customers. When used correctly, it can really help spread word about your classes, build authority, make you more visible, and can even lead to new clients. Key to making this all work is learning how to use social media properly.
Inspirational quotes and images
People learn in different ways. Sometimes, a quote or an image is all it takes to inspire a student to go for classes and learn something new! People learn differently, and if your student is a visual learner, they might be more responsive to images. If they’re a tactile learner, provide them with pens and notebooks, they might be more willing to come to class on time! If someone learns best when reading or hearing information presented in a sarcastic voice, you should definitely send them memes to get their attention! Learning is easy when you're motivated. And quotes and images can be the inspiration that drives someone to go out and learn something new.
“Great dancers are not great because of their technique, they are great because of their passion.” -Martha Graham
Teach your followers how to do something
Everyone wants to learn how to do something, and if you can teach them how to do it, that's even better. People love learning new things. However, not everyone has the funds or resources to take dance classes at a professionally run school. This is where you, as an independent instructor, come in. You have the opportunity to reach out and teach your fans, followers, and students all they need to know to master a move or even just make it look good!
If you're trying to get more students, you might want to take advantage of this by posting content that teaches your followers how to do something specific like 'how to do the floss,' or 'how to pop.' This type of content is extremely easy to write. You can use very familiar references, and share your own expertise about different dance topics in a new way!
Unique content wins more students. We can't tell you how many times we've seen this play out with dance teachers across the country. If you create truly unique content—content that other studios aren't offering—students will come through your doors to take it in. You don't have to be the best dancer or choreographer in town—your passion, energy, and enthusiasm will shine through all on their own! In conclusion, we hope that you have learned a thing or two about how to win more students with dance content.
By using these ideas, you can be sure that your dance school will start seeing an increase in enrollment as well as a higher retention rate for students who enroll because they want to stay for longer periods of time. If you want to attract more students, you have to be unique!