As an ambitious dancer with a dream of starting a dance company, you may be asking yourself a few questions: “How do I get started? What will it cost me to open a dance studio? What resources do I have available to me?”

Well, you don’t have to worry — we have the answers for you.

Here at Versai, we’ve spoken with dance instructors who run successful online businesses, and learned what it takes to set up shop in this competitive industry. With our tips & tricks for publishing your website, setting up a payment system and more, you can launch your new dance brand with confidence too!

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Start with a beautiful website.

Your first step is to set up a website. A website is the cornerstone of any business and can be customized to meet your needs. Choose a platform that’s user-friendly, and make it easy for your audience to learn more about you and your offerings. It’s a platform that not only allows you to sell products & services but also builds credibility to help grow your business.

A strong website will also help your audience learn more about you as a dancer, and improve SEO (search engine optimization) since Google sees your site has been built with care and attention.

“Create your own visual style...Let it be unique for yourself and yet identifiable for others.” — Orson Welles, American filmmaker

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You’ll need a robust payment system.

Now that you’ve finalized your business’s online presence, it’s time to get to the nitty-gritty. This is where you’ll want to pay special attention because a commerce system can make or break your brand!

Many dancers are aware of the importance of secure payment systems, but few actually take action.

A dance studio management software can empower you to collect payments and view powerful analytics so you can make the best decisions to help your business grow. With Versai’s all-in-one payment infrastructure, you can set up flexible transactions for any class type in as little time as it takes you to say 5, 6, 7, 8.

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Create shareable content.

To grow, it’s important to create content your followers will love and share. Here are some post ideas:

• Create how-to step tutorials offering a snippet of your teaching methodology & choreography
• Feature dancers that inspire you
• Share stories of your own students’ journey and progress
• Offer your commentary on recent news & trends in the dance industry
• Rehearsing for a performance? Designing costumes? Choreographing a new mix? Give your fans a BTS look at the life of a dancer.

“Think of it more as publishing instead of marketing. Be authentic as a publisher and create content that helps you connect to everyone else...because they’re already connected.” — Mitch Joel, Entrepreneur & Writer

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Offer promos and a free first lesson.

A free introductory lesson is a great way to give people a taste of your business and offerings. Not only does it give potential students a look at your teaching style, it also shows them how passionate and invested you are in their learning process.

If given the opportunity to experience a class in a non-commitment format, your prospectives are more inclined to become paying students when they see all the value you’re creating.

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Collaborate with other dancers.

Collabs can help you get your name out and increase exposure for your brand. They enable you to make connections and improve your skills as a dancer by learning from other dancers’ experiences and technique (both in and outside your core style of movement).

Working together allows knowledge to be shared, expertise to grow and both dancers to flourish. Collaborations helps you to easily solve problems, save money and grow your network.

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Don’t wait. Get started today.

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“Great dancers are not great because of their technique, they are great because of their passion.” — Martha Graham, legendary choreographer & pioneer of Graham Technique

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Launching a dance company or brand doesn’t have to be a pipe dream. And while it depends on individual circumstances, preferences, and financial means, Versai aims to provide you with the best dance studio software and most affordable resources to bring you closer to your dream dance company.

Sign up and explore Versai today with our no-commitment, no up-front-cost solution at app.versaihq.com/register